Matt Tapper, national marketing director for Lion Australia, was the guest on the third episode of AANA's Marketing Dividends TV show this weekend.
Matt Tapper gives a candid insight into business culture, the responsibility Lion has to its brands and what moves Lion is taking to create a more ‘vibrant’ beer culture.
Watch the full episode, hosted my MEC's James Hier, below.
For more news stories see below:
Seven West forecasts decline in ad market
SMH and News.com.au grow audiences in shifting market
Myer banks on Christmas after flat first quarter
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.