James Hier, chief strategy office for MEC Global hosts the fifth instalment of AANA’s, Marketing Dividends.
This week’s guest is Sherilyn Shackell, founder of the Marketing Academy and CEO of the Marketing Hall of Legends. Sherilyn says that more marketers will become CEOs in the future as companies become more customer-centric. She also describes how the role of marketing is developing to include customer service, innovation and product development. Sherilyn believes marketers should aim high.
You can view the full episode below.
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.