Full-service marketing agency Ardent has brought onboard Swiss watch maker Rado, care provider, Whiddon and attic company the Attic Group as clients.
Whiddon has appointed Ardent for an integrated always-on marketing approach across all key verticals including creative, paid media, SEO, media planning and buying, and public relations. The development of a new brand value proposition kick-started the partnership, with the production of an upcoming regional television commercial that will bookend the launch of the ‘Looking Forward' brand campaign.
The Attic Group is supported by several of Ardent’s departments, building a strong omnichannel strategy and strengthening their national footprint. Further leveraging Ardent’s experience in the luxury segment, the paid performance team has been engaged to bolster Swiss watch brand Rado’s resonance in the Australian market.
Ardent MD, Danny Massa, said the team is made up of the perfect balance of specialists and generalists, which is how its been able to make a mark in a diverse range of industries in a way that other agencies haven’t been able to.
"It is this strategic thinking and a commitment to transform our partners marketing ethos that has driven our thriving agency on a continuous growth trajectory," said Massa.
The continued expansion of Ardent’s service offering has also fostered internal team growth, as Amin Kiapour joins the agency as Ardent’s head of web development, playing a pivotal role in providing the agency partners with access to the support of an onsite full stack web developer with over 10 years of technical expertise.
Several new appointments across the agency's senior management include Elisenda Picart Valls as SEO director, Shannon Muscolino as PR director, and Domenico Marcoccia as paid director. Digital director Sonam Kumar returned from maternity leave earlier this year, further strengthening the leadership of Ardent’s paid performance team, now comprising of ten performance specialists.
Among Ardent’s current clients are a diverse mix of Australian and International businesses and not-for-profits including Best Gift Group, Gregory Jewellers, Raymond Weil, Catholic Healthcare, Pallion brands including ABC Bullion and Custodian Vaults, WOBI, World Business Forum – NYC, SYD, Madrid and London, Megasealed, Howards Storage World, TradieSpec, Loreto Normanhurst and Loreto Marryatville.
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