Mark Green is leaving Sydney and his local role running Accenture Song for New York to be the global CEO of Droga5, the agency founded by another Australian, David Droga.
His departure also means the disappearance of the name The Monkeys, the Australian creative shop originally called the Three Drunk Monkeys.
Green and co-founders Scott Nowell and Justin Drape started The Monkeys in 2006 and sold to Accenture in 2017.
The Monkeys’ offices in Auckland, Melbourne and Sydney will become part of Droga5, also part of Accenture Song, starting December.
“I’m a firm believer creativity can influence business and people in big and impactful ways,” said Green.
“We have proven that our combination of creative firepower and tech transformation is a winning formula in the current market.
“It’s a privilege to take on this role at Droga5 to steer it into its next chapter, and I’m particularly thrilled to have the incredibly talented team at The Monkeys on board with me for the journey.
David Droga, CEO of Accenture Song, said Droga5’s mission has always been to deliver creativity rooted in strategy and purpose, that is humanity-obsessed.
“We create experiences that deeply connect with people and add value to their lives,” he said.
“Mark is a proven leader, who embodies these ambitions and will take Droga5 to the next level of excellence and meaningful influence.”
Green succeeds Sarah Thompson at Droga5. He will work alongside the recently appointed global chief creative officer, Pelle Sjoenell.
Green and Sjoenell’s remit will be to lead the agency into its next tech-infused chapter while upholding Accenture Song’s promise to clients to drive business growth and relevance.
Green’s successor as Accenture Song lead in Australia and New Zealand will be announced in due course.
The Monkeys has picked up Grand Prix awards at the Cannes Lion Advertising Festival for the last two years in a row.
It won the Film Grand Prix for Play It Safe, celebrating 50 years of the iconic Sydney Opera House and in 2023 took home the Titanium Grand Prix for The First Digital Nations for the Government of Tuvalu.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.