Andrew Every, Mark Fairhurst, Cathy O'Connor, Neil Ackland.
oOh!media has confirmed Mark Fairhurst as chief revenue officer and appointed Andrew Every chief strategy and retail media officer.
Neil Ackland is leaving the outdoor media specialist.
Fairhurst, who joined oOh! in November as a revenue advisor, had been acting chief revenue officer since December.
His career includes leadership roles at key OOH industry players including JCDecaux, Eyecorp, APN Outdoor, Fairfax Media, SBS and most recently QMS where was chief customer officer.
“It’s my absolute pleasure to announce the appointment of Mark as chief revenue officer,” said CEO Cathy O'Connor.
“He is a skilled leader with profound Out of Home expertise and extensive experience in media sales, corporate strategy, change management and culture development.
“Mark has made a significant contribution since joining our business in an acting capacity, as evidenced by our strong Q1 revenue performance which is showing double-digit growth.”
Andrew Every will take on the new expanded executive role as chief strategy and retail media officer.
Every joined oOh! 12 months ago from the NRL
“As we move reo, our retail media business, from the establishment phase to the execution and scaling phase after signing a number of recent partnerships with major Australian retail brands, I am delighted to announce Andrew will move into a combined role with responsibility for reo alongside his current strategy and transformation remit,” said O’Connor.
“This combined role is a natural progression for Andrew, given his strategy and execution expertise and strong connection to our retail media business. Andrew has extensive experience in driving commercial partnerships forward, having held senior positions managing enterprise partnerships for both Telstra and the NRL,” she added.
In the new role, Every will remain focused on strategic growth and moving reo forward at pace.
It coincides with the departure of Neil Ackland, who has been a key member of the oOh! executive team since 2019 following the company’s 2016 acquisition of Junkee Media, which he founded.
“It’s bittersweet to announce Neil will be moving on from oOh!,” said O’Connor.
“An entrepreneurial and visionary leader, he’s been clear with me for some time now that his goal is to return to leading a company.
“As oOh!’s retail media division moves into a new phase of execution - we have agreed now is the right time for him to pursue his next professional chapter outside of oOh!.
“I thank Neil for his leadership, dedication to his team and for continuing to drive innovation in our business over the years we have worked together. We wish him well in whatever comes next.”
Ackland said the time has come for me to start a new chapter.
“When I sold Junkee Media to oOh! in 2016, I made a choice to immerse myself in a larger, listed, market-leading media business in one of the most exciting and fast-growing categories: OOH,” he said
“I leave with immense pride in what we’ve accomplished and wish Cathy and the entire team continued success as they unlock the full potential of this extraordinary business.”
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