Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom's PHD.
Coad's appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas Media.
In 2003 Coad joined the Omnicom Group, first as managing director OMD Melbourne, and later as CEO OMD Australia where he drove the upward trajectory of the business earning several awards and accolades.
Following three years as CEO of Clemenger Harvie Edge, Coad returned to media to take up the post of CEO PHD Australia where he has led the substantial growth and restructure of the agency business since 2012.
“To attract a transformational industry leader of Mark’s caliber to our network is truly testament to the strength of our brands in the Australian market and the power of our promise of trusted client partnership” Daryl Lee Global CEO IPG Mediabrands says.
The top spot at Mediabrands has been vacant since the beginning of the year following the departure of then CEO, Danny Bass.
Bass exited in February, with IPG Mediabrands APAC boss Leigh Terry managing the day-to-day operations of the business.
“This role is a key hire for both our AsiaPacific region, and our global network. We took time to find the right person to support the growth of the business and protect the unique culture that acts as positive differentiator in this market. Coad is a true professional, a one off," Terry says.
PHD Australia revealed that current managing director Mark Jarrett would be promoted into the vacant CEO role.
Coad will be based in Melbourne, and will report to Terry. His appointment is effective early Q1, 2020.
"IPG Mediabrands has seen great success in Australia over many years. I am really excited by the prospect of making a contribution to the continued success of the business," Coad says.
"The chance to work with like-minded, highly capable people, and lead this company across Australia is a privilege, a challenge, and an incredible opportunity - all in equal measure.”
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