Mark Coad and Virginia Hyland.
Mark Coad, the CEO of IPG Mediabrands Australia, has been elected chair of the Media Federation of Australia (MFA).
He succeeds Omnicom Media Group CEO Peter Horgan who held the role for a decade across five consecutive two-year terms.
“This industry has been a significant part of my life,” said Coad.
“I’ve been an active member of the MFA throughout my career and have proudly served on the Board for many years. Being elected chair by my peers is a true honour. Our industry is in for quite a ride over the next few years.
“Our business model is being stretched into new areas, new deal structures are emerging, and our contractual relationships with clients are undergoing fundamental shifts.
“We are also seeing increasing scrutiny from clients, regulators and other stakeholders. Now more than ever we must remain dedicated and driven to focus on the things that matter to ensure our industry continues to shine. And that is something I’m dedicated to achieving.”
Peter Horgan will remain on the board until the end of his tenure at Omnicom.
The board of directors also re-appointed Havas Media Group CEO Virginia Hyland as deputy chair.
“Our industry remains strong and resilient in the face of increasing pressures, and that’s a testament to the dedication and leadership of the MFA Board,” said MFA CEO Sophie Madden.
“Each member is actively engaged and committed to making the media agency industry better at what we do for our clients and our people, guided by our industry purpose of We Are The Changers.
“Congratulations to Mark and Virginia on their election by their peers. I look forward to working alongside them and the rest of the board as we continue to tackle the key challenges and opportunities shaping our industry’s future.
“Thank you also to Peter Horgan for his exceptional leadership and the lasting positive impact he has made on our industry. It’s been a privilege to work alongside him, and his vision is embedded in so many of the MFA’s achievements over the past decade.”
Virginia Hyland said the We Are The Changers EVP has played a crucial role in uniting industry.
“It is an incredible honour to be re-elected Deputy Chair of the MFA by such talented peers, and I am committed to driving forward the opportunities that make our industry great under our industry purpose of We are the Changers.”
The full board of the MFA:
Sophie Madden, CEO
Aimee Buchanan, CEO, GroupM ANZ
Mark Coad, CEO, IPG Mediabrands Australia
Virginia Hyland, CEO, Havas Media Group – Deputy Chair
Peter Horgan, CEO, Omnicom Media Group ANZ
Megan Brownlow, Non-executive Director
Imogen Hewitt, CEO, Spark Foundry
Peter Vogel, CEO, Wavemaker ANZ
Michael Rebelo, CEO, Publicis Groupe ANZ
Jimmy Hyett, CEO & Founder, This Is Flow
Mark Jarrett, CEO, PHD Australia
Sarah Keith, Managing Director, Involved Media
Fiona Johnston, CEO media, client council and commercial, dentsu Australia
Anathea Ruys, CEO, UM Australia
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