Mark Buckman has been appointed independent chairman of OzTam.
Buckman has more than 30 years of experience in marketing, advertising, and business transformation. He has previously held executive, advisory, and board roles at companies including Accenture Interactive, Foxtel, and Telstra.
Buckman begins his new role in November, working with OzTam’s leadership team and board to help the company navigate transformations in the industry.
“Mark is an experienced executive who understands both the client side of our business and the media and advertising industry’s complex dynamic,” says OzTAM CEO Doug Peiffer.
“He offers fresh insight and a wealth of board advisory and directorship expertise as OzTAM progressively evolves its all-screen, cross-platform measurement and reporting service, and will support our mission to provide independent, robust, transparent and credible data that reflects actual Australian viewing behaviour and meets client needs.”
Buckman succeeds Richard Herring, who has been OzTAM non-executive chairman since 2017.
“We appreciate Richard’s counsel during an intense period that saw the number of OzTAM panel homes increase by 50%; the introduction of live, demographic and co-viewing data to OzTAM’s daily Video Player Reporting service; streaming TV meters installed in 2,500+ OzTAM panel homes; and the launch of Virtual Australia (‘VOZ’), the foundation of Australia’s new Total TV reporting standard,” the shareholders commented.
“We thank Richard for his guidance and wish him continued future success.”
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