Independent agency Five by Five Global has named Mark Anderson as its new MD.
He will manage the integrated agency’s operations in Australia.
Anderson will replace the incumbent MD and founder, Matt Lawton, who is moving into a globally-led position within the parent company, Lawton Communications Group.
Lawton said that Anderson's extensive experience and successful track record make him the perfect fit to lead the Australian operations.
"We are confident that his vision and expertise will help us continue to deliver exceptional results for our clients and drive our growth in the region," he said.
Anderson, formerly the MD of Cheil Australia, said he looks forward to building on the agency's strong people-focused foundation and helping to drive innovation and growth for existing, new and future clients.
"Taking the reins from Matt and having the autonomy to shape and grow a boutique agency in the Australian market is both an exciting opportunity and absolute privilege," he said.
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