Creative innovation studio R/GA Australia has appointed Marie Conley executive strategy director.
She was formerly strategy partner at The Pharm/VML, leading WPP’s global partnership with Walgreen Boots Alliance, and charged with combining brand experience, customer experience and commerce to drive growth.
While in the UK, she held senior strategy roles at TBWA, Fold7 and MullenLowe.
She started her career as a graphic designer but transitioned into strategy.
“After almost 12 years in London, and many roles trying to entice me home, R/GA was the one that finally got me," said Conley.
"I’ve always worked across multiple strategic disciplines, both at large global networks and smaller boutique agencies – and I didn’t want to compromise on that. Ideas that are unshackled from a specific discipline are the ones that unlock growth.
"R/GA’s newly evolved studio model embodies this approach, and I’m so excited to embark on this new journey with them.”
Michael Titshall, APAC CEO at R/GA, said brand strategy fundamentals remain constant, but to be effective today marketing needs to flex and adapt in new ways to evolving channels, behaviours and customer expectations.
"So diversity of thought within our team is crucial," Titshall said.
"Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking.
"And she’ll help deliver impactful solutions tailored to the needs of brands.”
Marie’s appointment is the latest in a series, including Seamus Higgins as chief creative officer and Tish Karunarathna as executive director of client services to lead R/GA Public Practice.
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