Marcel, the AI from Publicis Groupe, is returning to Cannes to celebrate its success and show the naysayers how wrong they were to laugh at him.
Publicis launched Marcel at the Cannes Lions International Festival of Creativity 2017 as an AI tool designed to be at the service of its talent.
What followed was a barrage of naysayers and skepticism. Reactions of outrage, jest and negativity reigned.
Publicis has launched a tongue-in-cheek campaign that uses a demo of the AI itself to playfully recreate those initial reactions to this early AI investment.
From industry executives, shareholders and talent, the campaign is designed to remind the industry just how far AI has progressed.
“Six years ago, AI was laughed at and criticised," said Carla Serrano, chief strategy officer, Publicis Groupe.
"Fast forward, and you see that every company at Cannes is keenly announcing its latest AI partnership.
“AI is a tool that has long sat at the center of our model: across Sapient for enhanced customer experience; at Epsilon to enrich and activate in real-time our first-party data; in Media and critically in Creativity, where it enhances dynamic creativity while optimizing, accelerating and simplifying production processes.”
Marcel has grown and evolved to become a competitive edge and central part of Publicis, connecting global talent with content, growth and opportunity.
Marcel recently launched PublicisGPT, which puts the power of generative AI in the hands of global talent.
Staff can create data, text, image generations in a safe and private environment while remaining AI-agnostic.
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