Independent unified creative agency Manifest has appointed two new non-executive directors to support its continued propositional and geographical expansion.
Sarah Waddington CBE, director at Wadds Inc, and Ete Davies, chief operating officer of Dentsu Creative EMEA, add more than four decades of experience to Manifest’s senior leadership team, having held senior positions at various agencies and creative institutions around the world.
Alex Myers, founder and Group CEO at Manifest, said more than just experienced advisors, Waddington and Davies are industry progressives who are helping drive a more diverse, inclusive, and ethical creative industry.
"Something that makes them a perfect fit for what we’re trying to achieve at Manifest. The coming year will see us continue to expand in terms of geography, team, and services so these appointments are part of us building the right leadership structure to make it all happen," said Myers.
Davies has a track record of delivering operational excellence and building strong and inclusive cultures while in leadership roles at top global creative agencies such as AnalogFolk and AKQA.
Davies said Manifest is a new model of indie agency, and it’s an exciting challenge to help it achieve its vision of building a global unified creative operation.
"There’s a real culture of innovation and evolution here — and few independents have managed to build a successful global operation," he said.
Waddington will chair the regional leadership team of Managing Partners to facilitate global collaboration and Manifest’s continued focus on social impact creativity and was selected for her sterling record in advising management teams on sustainable growth and agency proposition.
Waddington said she's followed Manifest on its journey for many years.
"Their ambition and creativity is a real catalyst for exceptional work, and I’m very proud to play a part in the next chapter of the business as they continue to scale and diversify," she said.
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