British retailer Marks & Spencer (M&S) has launched websites in Australia and New Zealand – a first outside of Europe.
The website lists M&S clothes in Australian seasons, sizing and currency, highlighting the importance of the Australain market to the retailer's global expansion plans. Orders worth more than $50 receive free delivery.
The website launch is supported by an ad campaign using the tagline 'British style for Australian life'.
M&S has websites in nine Europian countries, including Germany, Ireland, Spain, the Netherlands and Luxembourg.
The company the UK's largest retailer by value, with a quarter of Brits buying their underwear from the store.
The department store is also well-known for school uniforms, business attire and affordable quality garments. It also has spin-off brands, such as M&S Food, a popular sandwich stop for City workers.
Although M&S has previously denied it has plans to open stores in Australia, the website will only fuel further rumours. Rival British department store Debenhams will open a store in Australia this year.
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