The UK’s Marks and Spencer has revealed its Christmas food commercial with comedian Dawn French reprising her role as a festive season fairy.
Joining her are two new characters, the Mittens, named Left and Right, voiced by Hollywood actors Rob McElhenney and Ryan Reynold, in the first of a six-part series.
“This year’s Christmas advertising campaign is possibly my favourite to date,” says Sharry Cramond, M&S food director of marketing & hospitality.
“Not only does it build on the unrivalled success of last year, it also introduces a sprinkle of Hollywood glamour with the addition of both Rob and Ryan"
"The warming tale is sure to tug on the heartstrings of the nation, whilst putting M&S Food at the heart – something we know our customers love. I mean, who doesn’t get the Christmas feels when they see M&S Food in all its glory on the big screen!"
The second commercial launches November 13 and the sixth and final December 26.
The campaign creative was led by Rich Robinson, M&S food marketing head of creative, and Robbie Black, M&S head of marketing.
The media agency is WPP’s Mindshare.
Animation/live action directors: Dom&Nic, Outsider | Animation/live action executive producer: John Madsen | Food director: Gus Filgate, Bite Collective |Executive Food producer: Alex Katz and Dom Seymour
Edit: Edit house (live action): Final Cut | Editor (live action): Ed Cheesman| Assistant editor (live action): Ruby Browne| Edit producer (live action): Nikki Porter | Edit house (food): Marshall Street| Editor (food): John Mayes
Audio: Sound studio: Clearcut Sound Studios | Voice recordings, sound design and mix: James Clark| Audio Producer: Chris Wrigglesworth and Lindsay Grant | Music company: Wake the Town | Composer: Charlie Smith
Post-production: The Mill London | Creative Director: Andy Steele | Animation Director: David Bryan | VFX Supervisors: Nick Slade (CG), Mike Little (CG), Johan Alfort (2D), Adrian Monroy (2D), Lora Nikolaeva (2D), Vanessa Duquesnay (2D)Post producer: Mireille Antoine & Soloman Tiigah | Colour: Peter Oppersdorff | Character Asset Developers: Silvia Bartoli, Paolo Ceresa, Florent Sanglard, Roman Vrbovsky, Will Burdett | Animation Lead: George Rigby | Animation Artists: Chris Welsby, Mack Knights, Alberto Lara, Thomas Craig, Rachel Ward | FX Lead: Platon Filimonov | FX Artists: Florent Sanglard, Arnau Gilabert, Dimitri Allonneau | Lighting Artists: Jack Enever, Katie Bates, Tatjana Ljubimtseva, Luke Webster | 2D Artists: Mithun Alex, Marko Perendija, Vipin Tripathi, Jane Edwards, Leah Ayinde, Polly Gwinnett
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