M&C Saatchi has a been appointed to Origin Energy's creative account following a competitive pitch.
The account will be serviced out of the Melbourne office.
M&C Saatchi Melbourne executive creative director Emma Robbins says the team enjoyed each session with Origin throughout the pitch.
"It gave us a real sense of the team chemistry they have created and their shared ambition," Robbins says.
"We are motivated to make positive change and partner with future facing organisations that can facilitate that. This is exactly the work we want to be doing."
The Origin Energy creative account was previously held by TBWA Melbourne.
M&C Saatchi Australia group CEO Justin Graham says Origin is a "wonderful" new addition to the business.
"We are fortunate to be partnering with some of Australia's most innovative organisations. Many of which have a unique opportunity to continue shaping a better Australia off the back of their efforts in 2020," Graham says.
"We are excited by this shared ambition and grateful to Origin Energy for the opportunity."
M&C Saatchi Melbourne managing director Michael McEwan says the agency has been lucky enough to grow its business and attract new talent in 2020.
"We are grateful to all our clients for their support despite the uncertainty they encountered," McEwan says.
"There are countless stories of how our clients at an individual and business level stepped up to support their communities."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.