M&C Saatchi has promoted creative directorSharon Edmondston to group creative director for Sydney.
Edmondston joined M&C Saatchi Sydney in 2015 and is currently steering multiple accounts within the group including Optus, Steggles, the Great Barrier Reef Legacy and RSPCA.
Before coming to M&C Saatchi, Edmondston spent five years at Leo Burnett Sydney, holding the position of creative director on the Samsung account.
Cam Blackley, chief creative officer at M&C Saatchi AUNZ, said: "Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is.
"She has connected different parts of our business for the last few years, leaned into our employee lead networks, she identifies brilliant ideas and develops young talent. This promotion couldn't go to a more deserving creative legend,"
Edmondston said: “There is so much diverse talent across our group, and I’m thrilled to be given the opportunity to connect us all to fulfill our clients’ biggest ambitions.
"We’re at our best when we create positive change at a cultural level – and it takes a village to achieve that. Bring on 2023.”
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