Re, part of the M&C Saatchi Group, has promoted Gerald Torto to practice director, effective immediately.
The role follows the recent relaunch of Re as a global design business and will see Torto lead Re’s scale-up offering, helping high- growth tech businesses define their point of difference through brand and experience design.
Torto will also be responsible for bringing to life Re’s new positioning Design to Connect across the business, defining the role it plays in attracting new clients and delivering world class work.
The newly created role is also in response to business wins globally, including Practice Ignition, Dext and Skyscanner, as well as the accelerated growth of successful tech startups across the APAC region.
Torto: “We’ve proven we can partner with the biggest, most complex organisations and use design to bring clarity internally and cut-through in market.
"The opportunity for us now as a business is to bring that same blend of systems thinking, creativity and storytelling to the vibrant scale-up community of businesses that want to scale at speed and stand out.”
Torto’s promotion from his most recent position as strategy director comes almost five years’ after joining the business, during which time he has specialised in brand consultation for clients including Optus, Domain, The Commonwealth Bank, BINGO Industries and SKY Racing.
Benjamin Harrison, Managing Director at Re APAC: “Globally we’re seeing that in the tech and SaaS space, many of these brands all look and feel the same, which creates both a problem to solve and an opportunity for us to solve it.
"We’re excited by this role as it not only plays to G’s strengths, but also positively impacts the whole business in terms of how we work and who we work with to create brands that connect to colleagues, customers and culture.”
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