M&C Saatchi Performance, performance marketing agency, has promoted Kabeer Chaudhary, currently the managing director for APAC, to the role of global CEO.
Chaudhary takes over the reins from James Hilton, the CEO and founder of M&C Saatchi Performance, who will continue his role as chairman.
M&C Saatchi Performance was born in 2006 under the name of Inside Mobile, one of the world’s first mobile marketing agencies and has evolved over the past 17 years to offer a full breadth of media buying services.
Chaudhary has been with M&C Saatchi Performance since 2015 and has served in the role of MD for APAC for the past two years. Under his guidance, the agency has strengthened its positioning in the region onboarding clients across different verticals.
In his new remit, he will continue to be based out of Singapore and will be responsible for managing the agency’s operations across APAC, Middle East, Europe and US working closely with the global leadership and the country heads to evolve the agency’s global proposition.
Chaudhary will report to Hilton and will continue to manage APAC operations until a replacement has been appointed.
Hilton said over the past 8 years working at M&C Saatchi Performance, Chaudhary has been gaining trust and recognition from the team and clients taking its APAC business to the next level and driving operational excellence.
"Kabeer is a renown digital marketing expert and has a distinctive ability to put people first. I am looking forward to seeing what we will achieve with him at the helm," said Hilton.
Chaudhary said during his time at M&C Saatchi Performance, he's witnessed firsthand the hard work which has led it to becoming a trusted and recognised performance marketing powerhouse.
"My focus will remain on driving incremental business growth for our clients while expanding our portfolio of services and geographies," he said.
"With the strong M&C Saatchi brand name, a global team of performance marketing experts and an envious list of clients, I’m really excited to lead the agency through the next era of growth."
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