M&C Saatchi has appointed Scott Dettrick from The Monkeys, part of Accenture Song, joint national executive creative director.
He will work alongside Emma Robbins.
“I’m looking forward to bringing my diverse experience to M&C Saatchi to help lead the great creative talent there and work with some of the best brands and marketers in the country," says Dettrick.
"They are an agency I’ve always admired from afar, and to have the chance to help build the next chapter alongside Steve and the ambitious leadership team is very exciting."
Steve Coll, M&C Saatchi group chief creative officer, says he's a long time admirer of Dettrick's work.
"He’s that very rare blend of talent, ambition and humility, and will bring a lot to both our work and our culture," says Coll.
"I admire the restless curiosity evident in his creativity, something that will be a great asset to the talented designers, creatives, PR experts and media thinkers in our Group, as well as our clients.
"He has consistently created award-winning work that permeates popular culture and pushes beyond the expected. With talents like Scott and Emma as national leads for the M&C Saatchi agency team, we couldn’t be happier.”
Dettrick's creative industries experience spans design, art direction, music composition, writing, and film direction. He was a designer and art director at Australian fashion label Mambo and has performed as a stand-up comedian at clubs and festivals around Australia.
He has led creative campaigns for brands such as MLA, Canadian Club, Amazon, Audi, Qantas, Telstra, UBank and -196.
Most recently, Scott helped close the generation gap for Australian Lamb, building on his long legacy of campaigns for the iconic brand.
His work has been recognised at festivals such as Cannes, D&AD, AWARD, Clio, and the Webbys, and has also won numerous effectiveness awards, including three Global Grand Effies. Scott sits on the AWARD council and is national co-head of AWARD School.
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