M&C Saatchi Group has announced the promotion of Emma Robbins to national executive creative director of M&C Saatchi Australia.
Robbins will partner with Cam Blackley, chief creative officer of M&C Saatchi Group AUNZ, to build a tighter, more connected, creative leadership across Australia’s largest independent creative company following significant business growth.
Robbins' elevation to national executive creative director, and partnership with Blackley, has been designed to create broader opportunities for creative solutions across the Australian network, as the ecosystems and ambitions of their client partners diversify.
Robbins has been executive creative director with M&C Saatchi Melbourne for four years, joining after four years as creative partner at behaviour change specialists The Shannon Company creating work for Worksafe Occupational Violence, Australian Super and Family Violence Victoria, and 12 years at Clemenger BBDO leading work for NAB, Libra, TAC, Bupa and Pure Blonde.
Blackley said: “Four years ago I said Emma was the only name on the list when looking at the creative leadership of M&C Saatchi Melbourne. Since then she has helped transform our business there and built a culture of creative ambition.
"The interoperability we’ve created between Sydney and Melbourne puts us in an enviable position to be more agile with the shape of the squads we aim at problems.
"With Emma’s promotion it also opens the door to change our shape even further, to connect more strongly into all the arms of our business and I'm looking forward to further announcements that will bring a new dimension to our creative offering.”
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