M&C Saatchi has appointed Tanya Vragalis managing director.
Vragalis joins the executive leadership team with a focus on leading M&C’s client delivery model with Woolworths Group's Greenhouse Collective.
“We've built a fantastic working model with the Woolworths Group that's currently evolving, and we're taking on the challenge of expanding our capabilities in digital and data-first brand experiences," M&C Saatchi APAC CEO Justin Graham said.
"Tanya is an integral part of this plan. She brings a passion for innovation and a strategic mindset to the ever-evolving creative landscape."
Vragalis is not new to M&C Saatchi, having previously worked with the agency in 2017-18 leading CommBank. Since then, she has made significant strides at TBWA before her return, with experience in telco, tourism, financial services, and retail.
She has led high-profile campaigns, such as the launch of Amazon in the Australian market and transformed brands like CommBank, Pernod Ricard Winemakers, Tourism New Zealand and Optus Business.
Vragalis said she's thrilled to be (re)joining M&C Saatchi Group in this exciting new era.
"There’s significant momentum and transformation in progress so it’s a great time to join. I’m particularly excited to collaborate with Steve Coll, our clients & the talented team that form part of the Greenhouse Collective to help drive growth for the Woolworths Group.”
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