The Mamamia Women's Network has named a US editor, after months of searching for a lead to take on the continent.
Sarah Bryden-Brown has been tasked with taking up the post in the US with publisher and editorial director, Mia Freedman, telling AdNews that she has been an admirer of Bryden-Brown's innate understanding of women and digital over many years.
"I am so excited about working with Sarah. She has been such a pioneer in women's media and she is the perfect person to spearhead our expansion into the US market," she said.
Bryden-Brown is currently based in New York and has worked on newspapers and magazines as well as working across and starting many startups, including Kidspot, which sold to News Corp and babble.com, which sold to Disney.
Of her new role Bryden-Brown told AdNews: “I couldn't be more excited about being part of the Australian media expansion in the USA via Mia Freedman and Jason Lavigne's successful women's network. If there's anyone who knows what's next it's Mia, and I'm looking forward to introducing the US market to what's ahead.”
The hire comes as chief operating officer of the Mamamia Women's Network, Marc Barnett, has exited the publisher after just seven months in the role.
The businesses Melbourne-based national strategy director, Laura Fitzpatrick, has also recently left the business and it is understood that the business is searching for a Sydney-based replacement.
It is also understood that head of commercial products, David Johnston and on the editorial side of the business, launch editor of beauty site The Glow, Alyx Gorman, one of the editors of Mamamia Renee Mundy and senior writer Jenny Valentish have also departed the business. As reported by Mumbrella.
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