Tennis Australia has selected sell-side company Magnite for programmatic advertising, using Demand Manager to monetise display and mobile inventory.
The website of the Australian Open and mobile app provide diverse content year round to 9.5 million users.
“We’re excited to be working with Tennis Australia to help them maximise the value of their inventory across various formats,” said Yael Milbank, managing director, ANZ at Magnite.
“We look forward to helping them drive operational efficiencies through our technology and supporting them in their efforts to scale their programmatic advertising strategy during and beyond the Australian Open.”
Foxtel Media last year selected Magnite to enable programmatic advertising on ad-supported streaming service BINGE Basic.
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