Independent sell-side advertising company Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display online video and streaming.
The Magnite Access Suite includes Magnite DMP, which enables sellers to seamlessly create, segment and synchronise audiences to platforms of their choice, as well as helping publishers build audiences and understand the size and scale of segments for commercialisation.
Magnite Storefront enables the activation of buyer and seller first-party data on the sell side and facilitates the buying and selling of third-party data–from discovery to activation–across all of Magnite’s platforms.
Magnite Match is a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite itself.
Magnite Audiences is a cross-publisher segment that Magnite packages to make it easier and more efficient for buyers to reach high value audiences at scale. This generates a potential new revenue stream for publishers with no additional operational overhead.
Adam Soroca, chief product officer at Magnite, said the industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side.
“This presents an opportunity for media owners to embrace new ways of activating audience data at scale," said Soroca.
"Magnite Access ensures we are well-positioned to provide our clients with omnichannel audience products across multiple formats, such as streaming and display, as well as multiple demand sources."
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