Yael Milbank.
Independent sell-side advertising company Magnite has been selected as FIFA+’s global programmatic provider.
Magnite will power video and display advertising on FIFA+ - the digital platform of football's global governing body - across North America, EMEA, LATAM, and APAC.
FIFA+ will leverage Magnite's product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
Magnite MD for ANZ, Yael Milbank, said FIFA+ is enhancing how sports content reaches fans in Australia, bridging the gap between global football and local audiences.
“We're thrilled to partner with them to unlock innovative advertising opportunities that speak directly to loyal football supporters across our market," he said.
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