Independent sell-side advertising company Magnite has appointed Yael Milbank to the newly created role of managing director, Australia and New Zealand.
He brings more than 20 years of experience across both markets to the role, including at TVNZ and TradeMe, where he led sales teams and owned senior internal and external relationships, before joining Magnite in 2016.
In his seven years as Magnite’s MD New Zealand, he worked closely with broadcasters and publishers to ensure that their complex needs were met through strong product adoption, best-in-class technology, and unrivaled service levels.
Milbank said he's delighted to be expanding his role at Magnite and to be leading the team in ANZ..
"Their expertise will be invaluable as we continue to help our clients grow their businesses and connect brands to reach audiences in premium, brand safe environments," he said.
Milbank is tasked with accelerating Magnite’s commercial growth in the ANZ market at a time when 90% of digital display and video dollars in the market are set to be transacted programmatically by 2026, according to MAGNA.
He will report to Juliette Stead, SVP, head of JAPAC and will lead a team comprised of seller lead Maddy Mewing; buyer lead Adrian Isoldi; publisher development lead, DV+ Nikola Small; and technical operations lead Mitch Brown.
Stead said that with Milbank at the helm of Magnite’s business in ANZ, the company is "brilliantly positioned" to continue supporting media owners and media buyers across Australia and New Zealand.
"Yael brings extensive industry experience coupled with an unmatched depth of programmatic knowledge and I’m confident his strong leadership will enable us to continue to drive consistent results for our clients," said Stead.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.