Independent sell-side advertising platform Magnite has appointed James Young as managing director for Australia where he will be responsible for growing the business in the country.
Young held was general manager for Telaria in Australia before to the merger of Telaria and Rubicon Project.
Previously he was commercialisation director at Guardian News & Media and head of advertising with eBay.
“As the eminent advertising platform for leading Australian broadcasters and premium omnichannel publishers, Magnite will continue to provide excellent client service and advanced programmatic technology to help our clients succeed," Young says.
"There are still many challenges and opportunities to be addressed in our industry and we are focused on being the independent partner that sellers and buyers can trust to have their best interest at heart."
Juliette Stead will lead the business across Asia Pacific and Japan as head of JAPAC, with 20 years of experience in media and adtech.
“Magnite’s combined expertise across all digital ad formats makes Magnite a strong omnichannel technology partner that premium publishers can count on," Stead says.
"We have a highly experienced team in Australia to address the diverse and unique opportunities and challenges that publishers face. As an independent technology provider, with no DSP or content bias, Magnite continues to be focused on the needs of our clients and their long-term success. Our focus on full transparency ensures they completely trust that we act in their best interest.”
Additionally, James Brown has been named head of international, overseeing EMEA and JAPAC.
Rohan Creasey will assume the role of director, solutions engineering international, to lead custom client integrations across EMEA and JAPAC.
Telaria and Rubicon Project merged in April and announced a rebrand under the Magnite name at the start of the month.
The Australian digital advertising industry continues to grow, with the most recently released IAB Australia PwC Online Advertising Expenditure Report finding that programmatic buying accounted for more than 56% of all video inventory and 43% of general inventory in the first quarter of 2020.
ThinkTV also reported in June 2020 that BVOD viewership had remained high with consumption up 26% compared to pre COVID-19 lockdown.
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