Powershop has appointed digital agency Magic as its digital agency of record.
Magic’s remit includes digital strategy, development of adtech, martech, mathematical modelling, media-buying, social amplification and performance media.
Jordan Taylor-Bartels, managing director of Magic said his team could see the potential for Powershop to lead the digital marketing space in the energy industry, and were excited to be working with such a future thinking brand that is unashamedly unafraid to be different and challenge the norm.
Nathan McEwan, chief customer officer, Powershop: “Appointing Magic to take on all our digital marketing needs made sense, as there was a strong alignment and ambition to access and use leading data tools to create superior customer and commercial outcomes. The team had already executed a highly successful project for us; immersing ourselves in our business and showcasing a true understanding of our customer base and growth plans.”
Work starts immediately with the first campaign to market expected in April.
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