Australian digital marketing and advertising independent Magic has appointed a new senior leadership team to lead the agency’s global expansion in the US and UK.
Fotini Choutou joins in the newly created role of head of performance (Northern Hemisphere) and Jonathan Renteria steps into the new job of group account director, Magic LA, leading Magic’s Alchemy expansion in the US.
Jordan Taylor-Bartels, CEO, Magic, said the success of the agency's rapid expansion into global markets depends on having exceptional talent on the ground.
"Fotini brings incredible biddable experience across large-scale global clients further complementing our mathematics and statistics methodology in Alchemy. Adding to this, Jonathan’s skillset adds outstanding data-driven and media-science thinking to our global offering, which will be key to our growth in the US and the UK," says Taylor-Bartels.
"I am confident their combined wealth of experience and innovative approach to mathematic and data-led marketing solutions will greatly contribute to Magic's continued success and expansion on the global stage."
Choutou, previously at Mindshare, has worked across prominent global accounts including Colgate-Palmolive, Tiffany & Co, NFL and United Airlines.
In her new position, she will spearhead Magic's expansion into the Northern Hemisphere based in the agency’s new London offices.
Renteria, formerly of Sony Pictures, started in propulsion at NASA in Los Angeles, followed by a rapid rise through the ranks of data-driven media philosophies in LA.
Choutou and Renteria’s appointments are effective immediately.
Jonathan Renteria
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