whiteGREY has appointed Magdalina Triantafyllidis Melbourne managing mirector.
She joins whiteGREY from her role as managing director of WPP’s fully integrated creative, media and technology offering for Ford across Australia and New Zealand.
Triantafyllidis: “whiteGREY has a compelling model and fantastic talent delivering it. I’m excited to join a team with strong momentum for what is shaping up to be abig year for the agency.”
Triantafyllidis has experience overseeing integrated services for a portfolio of local and global brands including University of Melbourne, Jeep, Kathmandu, HP, Mercedes-Benz, New Balance, Honda and Tourism NT among many others while working at Wunderman Thompson, Cummins&Partners and Clemenger BBDO.
Lee Simpson, CEO of whiteGREY: “We are excited to welcome Magda to the whiteGREY team. As a modern thinker who has a track record across creative, media and technology, her experience aligns perfectly with our model here at whiteGREY.
"Most importantly, she is a great person who builds diverse teams and strong cultures. I can’t wait to see her bring the best of whiteGREY to the Melbourne market.”
Magdalina will partner with the whiteGREY Executive Team, along with Joe Hill, Executive Creative Director, Anusha Subeather, Melbourne Client Leader and Nomfundo Msomi, who was recently hired as Head of Strategy in Melbourne from her role as Global Head of Brand at Eithad Airways.
She startd her new positionin March.
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