Magazine publishers announnced an in-store promotion at newsagents as they stay open and support local communities across Australia.
The campaign includes cash prizes for both consumers and newsagents through National Newsagent Week 2021, September 11-18.
For a third-year, magazine publishers including Are Media, Next Media, NewsLifeMedia, Lovatt’s Media, DC Thompson, Genera, Just Media, Marketforce, Puzzler Media Australia, Seymour, Universal Media and Yaffa Media have joined forces to show their appreciation of the role newsagents play in Australia’s local communities.
The 2,700 newsagents remain the primary channel for magazine sales, with more than 33 million magazine sales generated from newsagents each year.
Working in conjunction with Ovato Retail Distribution and Ovato Print for magazine distribution, and the national peak body for newsagents, the Australian Lottery and Newsagents Association (ALNA), the publishing industry is offering customers who buy a magazine at any newsagent between September 6 and October 3 the chance to enter a draw and win up to $50,000, with a guaranteed prize of $5,000.
The promotion is being supported with in-store displays, social media and advertising across national and metro magazines and newspapers.
Ben Kearney, CEO of Australian Lottery and Newsagents Association: “Consumers have made it clear that newsagents are their preferred outlet for buying magazines. And we have seen that the escapism and insights provided by magazines has been particularly in demand throughout the challenges of the pandemic.
“We’re so pleased to have the nation’s leading publishers joining together in support of newsagents and their local communities. As shoppers are driven to stay confined in their local areas and are encouraged to support small business, newsagents have been an enduring and primary point of sale for many and varied products and services, including magazines.”
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