The MADE THIS AI Artist Collective has launched in Australia and New Zealand, merging technology and art.
The Collective features AI artists from around the globe, curated by Clemenger BBDO's specialist production company MADE THIS.
"We’re always searching for ways to provide unique thinking to our clients. The MADE THIS team has developed a distinguishing initiative for us to expand our creative offering that respects the creative integrity of artists and makers while harnessing the power of AI and technology. I’m extremely excited to be able to offer this to our clients," Clemenger BBDO chief creative officer Adrián Flores said.
The Collective aims to spark discussions about technology's impact on creativity and already has eight artists on board.
MADE THIS head of creative technology Marie-Celine Merret said bringing together a global community of artists to this market is a dream come true.
"We’re ensuring a responsible approach by developing principles and values that address artist ownership and attribution, regardless of AI's role. We believe technology should elevate and support human work, not replace it," she said.
MADE THIS director of film and technology Jay Topping said as a filmmaker and technologist, he's certainly had his apprehensions, but like it or not, AI is here to stay.
"Those who embrace it to enhance their creative process will lead in artistic expression, while those who use it to copy others will fall into mediocrity," Topping said.
"True artists, with their innate creativity and vision, will excel in any medium, and AI truly liberates creative expression."
MADE THIS managing director Vinne Schifferstein Vidal said the company is thrilled to introduce its AI artists who have spent years honing their skills.
"We believe that by embracing artificial intelligence, we can unlock new possibilities and redefine the boundaries of artistic expression."
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