Melbourne-based food and beverage company Made Group has launched an in-house agency built in collaboration with Micro Agency, the in-house consultancy backed by M&C Saatchi.
Made Group, which is a vertically integrated business, manufacturing and selling category-leading brands including Cocobella, Impressed, Rokeby Farms and NutrientWater, had a specific need for increased control of its marketing to ensure high quality work and maximising its marketing return on investment. Cocobella recently launched a new campaign and rebranded packaging as part of this initiative.
Micro Agency provided the expertise Made needed to build an in-house agency that would fit their business. Through a four-phase process, Micro Agency helped Made establish a successful in-house agency that delivers and builds on their marketing and communication goals every day, recruiting and embedding roles across Creative, Social and Content, and Digital Performance.
Made Group Founder and CEO Luke Marget said the in-house agency has helped maintain control over the quality of work and maximise marketing return on investment.
"The support from Micro has enabled us to work in a more agile and fast-paced manner with our marketing, while embedding creativity as a driver of growth for our business," he says.
Made Group CMO Phoebe Miller said Micro's guidance and contribution has been invaluable.
"Their expertise and support in not just the design, but the build, implementation, and onboarding of our team has been crucial in making this project a success," she says.
David Sutherland, managing director of Micro Agency, says businesses recognise the value of an optimised in-house agency.
"They understand the importance of accessing real agency expertise to address common challenges around attracting top talent, building creative cultures, and keeping up with the latest technology and creative trends," he says.
“With our extensive experience, and being part of the M&C Saatchi Group, we have successfully built in-house teams for Optus and Woolworths, and now we are excited to work with Luke, Phoebe and the team at Made Group.”
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