Maddie Keogh.
EssenceMediacom Australia has appointed Maddison Keogh, formerly of Initiative, to run the Uber account as APAC client managing partner.
The appointment comes after the GroupM agency was reappointed by Uber in 2024, when the Australian arm took on an expanded remit working across the APAC region.
Keogh brings more than 14 years’ experience in client leadership and media management. Most recently, she was head of client service for Initiative Sydney, and worked with clients including Amazon, Salesforce, Goodman Fielder and Pernod Ricard.
“EssenceMediacom has been on an incredible journey over the past two years and to join an agency with unrivalled momentum is beyond exciting," said Keogh.
"I am thrilled to be working with some of the smartest talent in our industry and look forward to contributing to the agency’s breakthrough vision by harnessing my expertise in client leadership and business development.
"Innovation drives our industry forward, and the opportunity to partner with a client like Uber who consistently raises the bar with ground breaking work, was an opportunity I couldn’t look past.”
Stevie Douglas-Neal, EssenceMediacom Sydney managing director, said Maddison Keogh is a hugely impressive client leader.
"We are beyond thrilled to have her join EssenceMediacom in one of our most strategically important roles, leading Uber across the APAC region," he said.
"Uber’s philosophy is so well aligned with our Breakthrough mindset and toolset. They encourage bravery, push us to innovate, and to deliver work that connects with consumers and drives business results.
"I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.”
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