Macleay College, is offering an 'exceptional creative thinker' the opportunity to win an advertising scholarship work $25,800.
The scholarship covers the cost of a 12-month diploma of advertising course at the college.
Budding creatives must submit an “exceptional piece of creative work”, an essay explaining why they want to work in advertising and an original print advertisement to sell “plain and simple drinking water.” Perhaps they could get some tips from 50 Cent and Vitamin Water?
It is not the first program offering education for advertising students, who may need financial assistance. Speaking to AdNews on a trip to Australia last year, UK-based D&AD CEO Tim Lindsay said the organisation would be building diversity mechanisms into its New Blood Program, which provides training and workshops for young creatives.
In particularly, he flagged a program for school-aged children in disadvantaged burroughs of London. Lindsay said the cost of education programs is contributing to the lack of diversity in advertising on a global basis.
Speaking generally on the need for scholarships, The White Agency MD Andrew Davenport said mechanisms for inclusion are extremely important in the industry.
“Personally, I believe that irrespective of a person’s background or family financial status, everyone should have the opportunity to learn,” Davenport said.
“Free courses and scholarships play a critical role in helping society achieve this.”
DT chairman David Trewern – who is also chairman of educational provider Tractor – said as Australia has become a more affluent society, it is moving towards a more creatively driven economy.
“There are now three times as many jobs in the economy for people in creative sectors as there are in the mining industry, which a lot of people don’t realise,” Trewern said.
“It's a really important driver of the economy, not just advertising, but in a whole range of areas that are creative.”
“In terms of access, that’s really important in the creative sector, because some of the best creatives come from all sorts of different backgrounds.”
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.