Male grooming brand Lynx is using its latest TV ad as a brand messaging trailer ahead of the forthcoming launch of a new range of products for the Australian and New Zealand market.
The 30-second spot currently running across free-to-air and pay TV in the five capital cities is commensurate with what consumers have come to expect from Lynx - a lighthearted, fun ad showing a man unflinchingly eating a mouthful of wasabi.
In doing so, he demonstrates that Lynx provides both an antiperspirant range, as well as a fragrance offering.
The reinforcement of the generic brand message serves to provide a platform for the oncoming product launches, about which Lynx and its agencies are remaining tight-lipped.
AdNews has learnt however that the new range will start appearing in stores in February and media and advertising will follow at some point in April, once old stock has been phased out.
“Lynx always prides itself on creating the products that guys want and need, and engaging with our Lynx men in a fun and relaxed manner. This new TVC is true to this brand identity and lets guys know that Lynx is the go-to antiperspirant deodorant in the pressure moments – whenever they might be,” says Unilever marketing director Jon McCarthy.
The new product range will be accompanied by a suite of creative assets and an across-the-board digital, PR, social and media campaign.
For more news:
Lynx partners with Vice to launch social club
Woolies' online shopping cart push
The White Agency wins Kotex digital account
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.