In-house agency consultancy ~lution has launched ~lution Powered to help businesses build and manage internal agency capabilities.
~lution Powered, which has been pioneered by Foxtel and Honda, simplifies the process of building an agency model within a business.
The offering integrates AI, automation, and offshore support, while Lution manages team staffing and development.
In-House Agency Council research shows 78% of Australian businesses now have some form of in-house agency capability, while 75% combine them with external agency support.
~lution founder and CEO Chris Maxwell said creating an in-house agency team can be challenging for a number of different reasons from reporting, staffing and capability requirements through to P&L and culture requirements.
“We created ~lution Powered to be an easy and cost-effective way to help partners build and manage an in-house agency," Maxwell said.
"It’s the ultimate blend of speed, efficiency, and creativity."
Foxtel head of marketing operations Aaron Michie said the brand partnered with Lution around 18 months ago to evolve its in-house agency, Balboa, at Foxtel.
"For us, Lution Powered provides us with an onshore/offshore team of designers, video creators, editors, and project managers, delivering exactly what we need with fast turnaround times and a seamless approach," Michie said.
“They’ve integrated smoothly into our workflows, whether collaborating with our team or managing work streams independently. They’re a valued part of the Balboa team, and I’d highly recommend them as a reliable partner.”
Lution partner and chief strategy officer Nick Thomas said Lution Powered addresses the evolving complexity of today’s marketing landscape.
"Brands aren’t just looking for faster outputs; they need teams that can scale, adapt, and integrate seamlessly with broader business goals," Thomas said.
"Lution Powered gives brands a way to manage this complexity without the usual overheads, allowing them to maintain flexibility while we ensure everything operates at peak efficiency.”
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