Lution appoints Citibank's Satya Upadhyaya chief martech officer

By AdNews | 5 July 2023
 
Nick Thomas, Satya Upadhyaya and Chris Maxwell

Marketing transformation consultancy Lution is launching a dedicated martech practice headed by new partner Satya Upadhyaya, the new chief martech officer.

Upadhyaya is a CRM, marketing data and tech thought leader who joins from Citibank Australia and has worked across multiple industry sectors, with brands including NAB, Bankwest, HSBC, NRMA, The Star and Accenture.

Joining existing partners Chris Maxwell, Nick Thomas and their team, Lution brings further client side experience to the in-house agency consultancy.

Upadhyaya said he is delighted to be joining existing partners Chris Maxwell, Nick Thomas and their team to close the gap in the martech space where organisations are finding it difficult to secure the right tech stack from the increasingly complex and expanding range of providers and solutions.

“We’ll be providing guidance across architecture, tool selection, and marketing operating model design, all to put more power in the hands of marketers and in-house agencies," Upadhyaya said.

Chris Maxwell, Lution CEO and founder, said as a leader in in-housing and hybrid models, we guide clients on strategy, structure, process and tools.

"As a result, we are consistently being asked to support with martech related challenges and have helped clients including Treasury Wines, Discovery Parks, Sportsbet, Cashrewards and TTI to implement new marketing technology platforms in recent months. Hence we are now establishing Lution’s dedicated martech practice to bolster our offering in this space.

“Satya is a proven industry leader, as demonstrated by the fact he recently partnered with ADMA to write and deliver a Certificate Course in marketing technology. We are delighted to have him join the growing team, and he continues the Lution ethos of marketers working with marketers.”

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