It might be about showbiz but presenter Jules Lund is promising his show on Today's Hit Network with Emma Freedman, The Scoopla Show, will be targeted and data rich, rather than full of rumour.
Speaking to AdNews, Lund said while the format of the show might be entertainment based, it will be driven by content that he “talks about with friends” instead of gossip.
“I hate hearsay, rumour and gossip and I'm not participating in any of that garbage,” Lund said.
“Showbiz is one of those things that can be reflected in a fairy floss, tacky sort of way or it can be a meaty meal.”
“I want to put a microscope on what I believe are the fascinating elements of that culture.”
Lund said the other exciting element of The Scoopla Show is that the brand creates its own digital content. It means that by the time the radio show, which starts at 6pm, comes on the airwaves, the network will be able to curate radio content that it knows will connect to the audience.
“We can literally graph the stories that are resonating with our audiences, so that by the time the show starts, the story has legs,” Lund said.
“The data scraping that you get throughout the day is unlike anything. You're not going to get a more researched, targeted and content condensed hour of radio on air.”
With radio continuing to evolve and innovate in the digital space, Lund believes the dominance of breakfast and drive slots could be challenged, given that content is now consumed in a different way.
He said that traditionally the two times were peak only because people “were locked into their cars.”
“Now, online is driving a lot of our radio and streaming so there is no reason in the near future 6-7pm shouldn't be a peak time,” Lund said.
“It's not restricted by car listening and you're able to listen on demand. For me, we're now trying to groom an audience into streaming.”
The Scoopla Show started on Southern Cross Austereo's Today's Hit Network nationally from 6-7pm.
It features Lund, who was previously presenting breakfast in Sydney for the network and radio newcomer, Freedman.
“Emma's a firecracker and she doesn’t take shit from me,” Lund said. “It's an easy synergy because I actually love being around her and she makes me laugh.”
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