LUMOS raises $800,000 in pre-seed funding

LUMOS has raised $800,000 funding in an oversubscribed pre-seed round from angels and growth equity firms.  

Founded in 2020 in stealth mode and having launched their MVP in early 2022, LUMOS’ mission is to disrupt and democratise the $40 billion global out-of-home and digital retargeting ad market.  

LUMOS will be using the pre-seed funds to further scale its footprint across Australia, develop its advanced data-driven ad reporting capabilities, and roll out more innovative IoT-enabled ad solutions to deliver scalable and targeted physical and digital ads for businesses across multiple cities. 

Eric Fan, CEO and co-founder of LUMOS said, “We are so pleased by the overwhelming support that we've received from our investors. LUMOS was born while we were still in the thick of an economic downturn and businesses were pushed to reimagine the possibilities of innovative and disruptive technologies like ours to stand out more.  

“The great investor backing we’ve received is a true testament to the global market opportunity for our innovative  MarTech platform in Australia and beyond.  

“We are currently working with 20+ well known domestic and international brands and agencies of all sizes, empowering them to attract, retain and create customer advocacy using our affordable and competitive solution.  

LUMOS provides advertisers access to the booming network of gig economy riders, enabled by its fleet of IoT-enabled Smart Bags to reach millions of audiences, while the proprietary LUMOS data engine enriches OOH Ads with digital retargeting and advanced audience analytics to create a new immersive and data-driven marketing environment for brands to close sales with ease.