Louise Crompton has switched roles from Foxtel's streaming service Binge to ViacomCBS' Paramount+.
She was CMO at Binge from June 2019 before starting at Ten's Paramount+ this month, according to her LinkedIn profile.
He new title: Regional Vice President / Marketing & Growth Paramount+ at ViacomCBS.
Paramount+ is due to launch in Australia in August at $8.99 a month.
The streaming platform launched in the US in early March.
Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia & New Zealand: “We can’t wait for Australians to stream Paramount+ and all the iconic ViacomCBS library content as well as premium local content including Five Bedrooms, Spreadsheet, Last King of The Cross and 6 Festivals.
“Paramount+ has something for everyone. It will be home to the biggest names in entertainment, exclusive premium content and of course the most unique stories.
"Its expansive library of original series, hit shows and popular movies hail from world-renowned brands including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, the Smithsonian Channel and Sony Pictures Television.
“We are poised to become as powerful a player in streaming as we are in television. By leveraging the iconic Paramount brand, leading edge infrastructure, along with an incredible super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience.”
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