Creative agency Loud has appointed Paul Bennell as its new creative director as part of a relaunched management team.
Bennell will join a team, led by CEO Lorraine Jokovic, of executive creative director Steven Thomson and head of planning and innovation Gerry Cyron.
Paul has more than 20 year's experience in advertising and has worked internationally for agencies which include Batey Ads Singapore, TBWA London and Saatchi & Saatchi Sydney.
“It really is an honour to have the 1995 Cleo Bachelor of the Year as a part of the Loud team,” Thomson said.
“But seriously, Pablo, as he’s affectionately known, and I have worked together for almost 20 years and have known one another even longer. This industry is obviously all about ideas and Paul always has plenty of them.”
Thomson's plan for the agency is to build a department based on “the right people”. The agency said it is still on the hunt for further creative appointments.
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