Active wear brand Lorna Jane is set to launch Active Living, a lifestyle magazine in conjunction with Bauer Media.
With the launch set for August 21, the 52 page, six weekly magazine will be available through Lorna Jane stores nationwide.
Lorna Jane Clarkson, co-Founder and creative director of Lorna Jane active-wear said: “Lorna Jane is so much more than a clothing brand. We are about encouraging women to live their best life through active living and this new magazine truly demonstrates that.
On the partnership, executive general manager, Bauer Custom Media, Asia Pacific, Niall Murphy said: “We are delighted to be partnering with Lorna Jane in their custom content strategy. They are a progressive and dynamic brand on a steep growth trajectory and we look forward to working with them on this journey.”
The inaugural issue of Active Living will have an initial print run of 75,000 and will be priced at $2.00.
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