Aftermarket car accessory and premium parts provider Mars Performance has chosen brand development agency Local Threads Brand Solutions (LTBS) to manage its digital strategy and implementation.
LTBS will manage Mars Performance's marketing including digital marketing, content creation and strategic outreach to amplify its presence in a highly competitive market.
Mars Performance, which is headquartered in Melbourne, specialises in high-performance upgrades and car accessories for luxury, sports, and everyday vehicles.
Mars Performance founder Rui Wang said the company sought a marketing partner that understood its brand and products.
“We chose LTBS based on its proven track record in driving impactful automotive marketing campaigns and its deep understanding of the automotive sector," said Wang.
“From the start we were impressed by LTBS’s innovative approach to digital marketing and its ability to tailor strategies that resonate with our target audience. We are confident that LTBS will help us elevate our brand and reach new heights in the automotive market.”
LTBS founder and brand developer Adam Baodunnov said he is incredibly excited to partner with Mars Performance.
“Its reputation for quality and relentless pursuit of innovation makes it an ideal partner for us. We are passionate about working with brands that share our vision for excellence and innovation," he said.
“Mars Performance’s commitment in delivering top-tier products and its forward-thinking approach to the automotive industry align perfectly with us. We are eager to bring our marketing expertise to the table and help Mars Performance achieve even greater success.”
Mr Baodunnov said Mars Performance is the first client in the company’s automotive category.
“We have made our mark in the fashion and furniture industries and look forward to utilising this expertise into the premium automotive sector," he said.
Mars Performance will join other LTBS clients including Sinks and Bowls, Mantaray Coffee, cryptocurrency exchange Digital Reserve, 4 x 4 accessory company Ausgo, office furniture company Furb, and furniture designer and retailer Artspire Home.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.