Loan Morris today launched ABL Digital Media, an independent media agency focused on removing the complexity from digital marketing.
The agency is led by Morris as founder and CEO and initial clients include Allen & Unwin Australia and New Zealand, Collins Booksellers, Anglicare SA, and Anytime Fitness (seven franchisees).
ABL Digital Media has also appointed an experienced team of digital specialists including Rena Allain as head of operations & client services director, Kristy Paredes as digital media manager, and Hemanth Madappa as analytics & reporting specialist.
The agency offers a full funnel marketing approach, including media planning, content creation, SEO, SEM, social media management, and reporting.
ABL Digital Media is the result of a restructure of Morris’s previous Australian agency, 27 Degrees Media. ABL will sit alongside and work in tandem with 27 Degrees Media in France, offering clients services in both the Australian and European markets. Although the Australian and French agencies are two separate entities, some services are shared.
“ABL Digital Media is our new brand for the Australian market with the ability to offer cross-market expertise with our extensive experience in handling multi-country campaigns, particularly in Europe and Australia,” Morris said.
"Our key focus is on transparency and client collaboration, providing impressive ROI and clear communication throughout a campaign’s lifecycle.
“I’m really proud to say we are one of the only indie boutique agencies with a global footprint and on the ground support in the European market.
"We are able to take an Australian business with ecommerce opportunities to the huge European market, while still utilising a local team and a unified approach. We have advanced knowledge in European data and privacy regulations giving us an edge in Australia and are passionate about delivering growth for our clients .”
After moving to Australia from her native France in 2006, Morris has enjoyed a successful 17-year career in media and was previously CEO of inc. Digital Media.
Morris was also CEO of Impulse Screen Media, which acquired inc. Digital Media in 2020 where she led the growth strategy and commercial operations for the agency before becoming their CEO. She has also worked with ARN as Commercial Director.
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