Liz Wigmore, current MD of Foundation, is expanding her role to lead the day-to-day management of Hearts & Science across Sydney and Melbourne offices.
She will bring the Foundation team and its client offering, effective June 3, under the Hearts & Science brand, creating one agency.
“The Hearts & Science brand has always appealed to me since it was launched globally back in 2016. I believe creating emotional brand connection (the Heart) and maximising the potential of data and technology (the Science), is vital for brands in today’s media landscape," said Wigmore.
"So, the opportunity to spearhead the growth of the agency in Australia, as well as continue to lead the Foundation team, was an opportunity I wasn’t going to miss."
Hearts & Science was established globally as part of Omnicom Media Group in 2016, launching in Australia in 2019.
Jane Stanley, CEO of Hearts & Science AU/NZ, said Liz Wigmore offers extensive media leadership experience, highly regarded by clients, partners and teams.
Darren Stein, currently in a dual Hearts & Science and Annalect leadership role, will focus on accelerated demand from Omnicom Media Group clients for Annalect’s advanced tech, data, measurement and insights services.
In the expanded role as CEO Annalect (AU/NZ) he will continue to lead the digital and data transformation agenda for Hearts & Science clients across both regions.
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