Former LivingSocial Australia marketing director and ex-digital performance director at UM, Sebastian Graham, has joined media agency Bohemia.
Graham has taken on the role of group performance and technology director and the appointment is off the back of business growth.
In July, Bohemia headed up by Brett Dawson, scooped the sought-after Twitter media account – thought to be worth about $5 million.
Graham said he's excited about the opportunity and is proud to join Bohemia.
“My decision was made easy by the performance team,” Graham said.
“Bohemia’s product and its commitment to transparency for their clients greatly appealed and I look forward to working with the world-class team at Bohemia.”
The agency made big waves in June last year after winning the Lion account for media strategy, buying and optimisation across beers, wine and spirits. ZenithOptimedia was the incumbent.
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