Australia's Livewire, the global gaming marketing and gametech company, has an exclusive deal with Discord marketing specialist Wildfire to sell its inventory.
The partnership enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage.
With over 154 million monthly active users, Discord offers a significant opportunity for brands and advertisers looking to connect with a range of special interest communities, notably gamers. Users come to the platform to start or join servers, which can be started by friends to talk and share content or created based on a shared interest, often games.
Wildfire has built up a reputation for its deep insights and understanding of the platform and for creating well-integrated campaigns that are accepted by Discord’s discerning user base and communities. Discord charges users for subscriptions to its premium features and services rather than selling its advertising.
Brad Manuel, Livewire co-founder, said his company believe in engaging gaming communities where their attention is highest and they’re at their most passionate.
"Our global exclusive partnership with Wildfire will continue to enable us to create campaigns that players love, publishers want to be part of and brands see measurable results from," Manuel said.
Logan Jory, founder of Wildfire, said Discord is an underserved but unrivalled channel and, over the past 2 years, Wildfire has committed to really understanding it, cultivating a network of communities with 16 million in reach, and gaining experience with formats to understand what works.
"Our global partnership with Livewire fuels our mission of delivering successful campaigns for some of the world’s biggest brands and enables us to focus on upgrading our Spark platform and empowering Discord creators to monetise in a way that’s not possible without us," Jory said.
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