Following the launch of Little Moons into Australia last year, the UK mochi ice cream has introduced Golden Blond Chocolate, by showing Sydney-siders that the best things really do come in little packages.
Creative communications agency History Will Be Kind (HWBK) and production partner, The Experience Studio, opened the world’s littlest ice cream parlour on Sydney’s Kensington Street last weekend, serving up the bite sized ice cream from another world, from a shop no bigger than a suitcase.
Crafted by miniature sculptor Joshua Smith, 'Little Shop' is a fully functioning ice cream parlour and attracted thousands of passersby over the weekend, who enjoyed samples of the latest flavour, snapping and sharing across Instagram and TikTok.
Building buzz across social channels, influencers including Tara Milk Tea were also engaged to visit, sample and share their unique experiences of Little Shop.
The opening of Little Shop follows the launch of the Little Moons brand into market in October 2022, with HWBK delivering an integrated campaign across experiential, earned, influencer, social and content.
Vivien Wong, co-founder of Little Moons said following the successful introduction of Little Moons in Australia, the country is now a key market for the company.
"We’re thrilled to have partnered with History Will Be Kind to introduce one of our best sellers, Golden Blond Chocolate, here too," said Wong.
"We’ve loved seeing Aussies getting a perfect little lift from our mochi bites and can’t wait to expand our flavour offering even more later this year - stay tuned."
Corinna Fawls, director reputation & impact at HWBK said it’s been fantastic partnering with the Little Moons team over the last 12 months to build the brand and drive stand out sales.
"Working across creative, earned, influencer and content integration, bringing to life the Little Shop ice cream parlour was a great way to mark the next growth phase, and the best way to serve up the perfect bite-sized snack," said Fawls.
Available to buy now exclusively from Woolworths, Golden Blond Chocolate is the perfect little lift, combining delicate white chocolate and caramelised sugar, blended with Little Moons’ signature silky smooth golden gelato, studded with milk and white chocolate pieces and all perfectly wrapped in a sweet rice dough.
Credits:
Creative, earned and influencer strategy - History Will Be Kind
Co-creation, event and activation management - The Experience Studio
Miniature sculptor - Joshua Smith
Client - Little Moons
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