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LiSTNR has partnered with DataCo Technologies to enable advertisers to integrate their own databases with LiSTNR’s first party database of 1.95 million listeners.
Under the partnership, LiSTNR’s first party data can be dissected at a segment or spending level, such as which content is listened to by people who spend money on grocery products or if consumers are listening to a particular podcast, and what categories of spend they index highest in.
SCA executive head – LiSTNR commercial, Olly Newton, said that being able to data match is the highest value property that you can buy in digital audio because it enables ad dollars to work harder.
“The combination of first party data from LiSTNR, now enhanced with financial data from DataCo and an advertiser’s own data, means brands benefit from enhanced planning insights, greater campaign performance and optimisation capabilities unrivalled by other Australian audio platforms," he said.
“LiSTNR is the fastest growing player in the fastest growing media sector of digital audio. The delivery of attributable, effective and engaging campaigns without friction makes LiSTNR a must have component of a media mix.”
The partnership with DataCo follows the launch in April of LiSTNR’s AdTech Hub, an advertising technology suite that enables increased personalisation and targeting, dynamic creative optimisation, an Australian based customer data platform, ad server and a range of first party data cleanroom solutions and services.
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